![]() ![]() ![]() With the industry stagnating, CPG players cannot rely on organic sector growth to lift their results. ![]() USDA ERS figures show that in 2016, US grocery prices dropped by 1.3%. It’s been tough for many CPG (FMCG) companies in recent years, with sales flat-lining or falling and margins decreasing. For anyone who develops, executes or advises on sales strategy, keeping up with the latest ways to ensure constant shelf visibility is a must. New technologies such as Image Recognition can help them meet this challenge, with a flow-on effect for revenues and profitability, yet many CPG companies still default to manual checking. Poor retail execution is a major reason consumer packaged goods (CPG) brands are struggling. This article originally appeared on the blog site of Planorama, a Trax company, and is written by Paul Fitzgerald, a highly experienced senior executive with over two decades working in the Consumer Goods sector and a history of revitalizing established businesses and establishing new ones. ![]()
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